This is a sponsored ad for the Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers.
I’ve spent the last few weeks reading Russell Brunson’s book called, Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers. As an influencer this book was a great way to learn how to refocus my attention and business on what is necessary to create and run a successful business. The biggest problem that most entrepreneurs have isn’t creating an amazing product or service; it’s getting their future customers to discover that they even exist. Every year, tens of thousands of businesses start and fail because the entrepreneurs don’t understand this one essential skill: the art and science of getting consumers to find you.
Getting the costumer to find you should be the strategy we concentrate most on because without the consumer the business fails. Whether the business is drawing customers for physical product or a call to action and attention for a blogging business like my own, understanding how to draw the customer in is how you become successful.
Focusing my attention on my dream customer seems like the obvious answer, but the reality is many of us don’t take the time to truly understand the details of how our dream customer operates and thinks. In his new book Traffic Secrets entrepreneur Russell Brunson reveals the classic and foundational direct marketing techniques that will allow you to be at the front of new trends and see opportunities that are invisible to everyone else. Russell can share how to master evergreen traffic strategies in order to fill your website and funnels with your dream customers.
The hook, story, and offer, has been the most valuable part of this book for me. I’ve always understood getting the attention of my audience with eye catching pictures whether it be my food or family. I’ve learned over the years how to develop my story telling through captions and blog posts. Making sure the first sentence is a sentence that resonates with my audience and their interest. Understanding that once they’ve started reading the story that it continues to keep their attention long enough to read it in entirety. And from there the offer of them liking or sharing the post with their social media followers. Or by word of mouth to family and friends to drive more people to my website.
Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers did a great job breaking down how to refocus our attention on the necessary building blocks for the foundation of our businesses. It’s a great book for anyone looking to grow not only their business but their understanding of the consumer for their business and products.
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